Ivana Dzamic

Led product strategy and brand positioning for FITSEE Lumea, a workplace wellbeing smart mirror. Bridged product development, design, and marketing to shape the product vision and go-to-market strategy. Contributed to product storytelling and developed science-based wellbeing interventions for users, ensuring a human-centered and intuitive user experience across the product.

Advise clients on personal brand positioning, storytelling, and digital presence. Develop brand strategies that align identity, messaging, and online visibility across platforms. Support clients in refining content direction, audience growth, and authentic communication, coaching them to find their unique voice and grow their influence online.

Managed and grew the brand's social media presence organically, developing storytelling and communication strategies that highlighted the craftsmanship and sustainability of wooden products. Translated the creation process into engaging content, making the brand more relatable to customers and connecting product design with meaningful narratives tailored to its audience.

Owned brand strategy, planning and execution of all communications across online and social media channels. Managed a team of video editors & content strategists, reviewing work and providing creative feedback from concept to completion across all brand assets.

Led the Serbian team alongside Language Lead for Airbnb's global localization initiative. Performed transcreation and 2nd pass reviews, upholding brand tone and voice across all content, and mentored team members on brand voice consistency and translation best practices.

Developed tone and voice for Bellabeat across social media platforms, newsletters, and blogs. Targeted and engaged the best-fit audience in a manner authentically representing the brand, revised copy based on internal feedback, and produced photo material for campaigns and the website.

Conducted interviews with photographers and wrote daily articles for Lomography Magazine. Wrote marketing communications including social media posts and user communications.

Managed creative projects and led several Kickstarter campaigns for diverse brands, producing photo and video material from brief to final delivery.

Built and grew a community of 100K+ followers through lifestyle, creativity, and self-development content. Brand ambassador for Adidas; collaborated with Huawei, Nivea, Stronger, Ariel, Cluse, Labello & Douchebags. Hosts a podcast on creativity and modern work culture, and designs online workshops focused on personal development and brand building.